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If you’re in the B2B industry, chances are you have some companies you would like to collaborate with, or perhaps you might have a handful of dream clients.
What are LinkedIn’s targeting options as well as how do they function? Other questions are how to target specific companies on LinkedIn. We’ve created an overview of these options and provided instructions on how you can use these options to help your campaign plan achieve more significant outcomes.
With the help of LinkedIn Ads, you can use the targeting of your company’s list to get in touch with prospects. Also, you can have the opportunity to convert these dream customers into customers. In this article we would be explaining in details how to target specific companies on LinkedIn.
What Is Linkedin’s Ads Targeting
Before we know how to target specific companies on LinkedIn, let’s know what LinkedIn’s Ads Targeting is all about. The targeting feature of Linkedin lets you connect with the most influential decision-makers and executives on a large scale. It allows you to focus your efforts on them based on their work experience, business, expertise and many more. Targeting is the basis of making a successful campaign.
LinkedIn ads offer a variety of options for targeting. This allows you to ensure that your ads are delivered to the correct people. If you’re looking to test the efficacy of your ad against different groups, you can save your audience’s data as a model to build on later.
Why Is LinkedIn Targeting Successful?
Before we know how to target specific companies on linkedin, let’s know why is linkedin targeting successful. Linkedin currently has an audience that is 675 million professionals. Of all the social networks, Linkedin probably has the most precise data for professionals.
Members update their profiles to enhance networking opportunities for personal branding, networking, and job openings. A profile that is not up-to-date could affect their career and personal growth.
In contrast to other platforms, users aren’t likely to “fake” their account information. It isn’t enjoyable to be discovered by their coworkers and friends.
Like me, you make use of each platform for different reasons. For Facebook, most users don’t put their work on the line as professional. 75% of Facebook users are lying on Facebook about themselves.
Many people paint a perfect image of their lives through Facebook or Instagram; however, it’s far from reality. This is a false picture of the individual.
I’m not suggesting that Linkedin is perfect, nor do I think it is. It certainly paints an accurate picture of a person’s professional life. Not using Linkedin by 2022 would be a huge mistake, particularly when you’re a B2B marketing professional.
What is a LinkedIn Matched Audience?
Before we know how to target specific companies on linkedin, let’s know what is linkedin matched audience. LinkedIn Matched Audiences allow you to refine your target audience more precisely and possibly target potential customers and those with whom you’ve already established connections.
You can reach out to those who make the decisions in the companies you wish to connect with. You can connect with those who are LinkedIn users who’ve visited your site and utilize your customer databases to discover high-quality LinkedIn contacts.
If you’re using Sponsored inMail and Sponsored Content along with other LinkedIn marketing tools, you’ll be glad to know that Matched Audiences can work seamlessly with them.
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Understanding Company Targeting
Before we know how to target specific companies on LinkedIn, let’s understand how LinkedIn company targeting works. You can target them by various properties of your company to reach the people you want to reach.
How to Target Specific Companies on LinkedIn
So let’s know how to target specific companies on LinkedIn
Conclusion
If you adopt a plan which includes the company’s list of targets for the ideal clients, dreams could become a reality. You can see from the steps we’ve taken in the previous paragraph that it’s not difficult to set this up.