LinkedIn is a handy tool for networking with other professionals of similar interests. However, there’s one thing we don’t speak about more than we ought to: LinkedIn is also an effective inbound marketing tool.
It could be, at times, a bit daunting. You’ve got plenty to do, are you truly have to find a new way to develop specific Content? Actually, yes. There is more power via LinkedIn than you think.
It’s because LinkedIn has an effective ad platform. If you’re using Pay-per-Click (PPC) techniques to drive your presence through Facebook, Twitter, or Google, Consider yourself fortunate to add LinkedIn to that list. In this article, we will explain everything you need to know about LinkedIn ads and how to get invoices from LinkedIn ads.
How do LinkedIn Ads work?
Before we know how to get invoices from LinkedIn ads, let understand how LinkedIn Ads work, LinkedIn Ads are five steps once you’ve got LinkedIn Campaign Manager
- Select an objective (awareness of, consideration, or conversions)
- Choose the criteria for targeting
- Choose an ad type (sponsored or message dynamic, text, or sponsored ads)
- Make a budget for advertising
- Analyze the effectiveness of your advertisement.
How does LinkedIn targeting work?
Before we know how to get invoices from LinkedIn ads, let understand how LinkedIn Ads targeting work, Targeting ads on LinkedIn allows you to run an effective advertising campaign. It’s because when you choose the right audience, which results in greater engagement and more conversions.
With LinkedIn, choosing the people, you’ll be targeting works the same way regardless of what type of ad you decide to run.
LinkedIn provides over 20 different characteristics for audiences and target areas to select from if you decide who you’ll be targeting.
Examples include the name of your company, its size, members groups, interest member schools, member title, job severity, and skills.
How to Advertise on LinkedIn
Before we know how to get invoices from LinkedIn ads, let understand how LinkedIn to advertise on LinkedIn, Then, we’ll walk through the steps to create an ad campaign and create your ad(s), along with some tips and best practices for each.
1. Design your LinkedIn advertisement campaign.
Before we know how to get invoices from LinkedIn ads, let know how design your LinkedIn advertisement campaign, Your LinkedIn advertising campaigns will be live on a separate platform from the LinkedIn that you use daily- LinkedIn Marketing Solutions. Click here to start your campaign. Choose the Create Ad option.
Then you’ll be asked to sign up for a LinkedIn Campaign Manager account (if you don’t have one yet). Be sure to connect your LinkedIn Company Page if you already have one.
After that, you’ll be brought to your dashboard for members. If you’ve not yet filled in your billing details, you must enter them to open your account. (Don’t be concerned that you won’t be charged until the campaign is up and running; from there, you’ll be charged regularly for clicks on ads and other interactions.)
In your dashboard, or “Campaign Manager” as it’s officially referred to, there’s an action call-to-action (CTA) that allows you to create a Campaign.
Click the button, and you’ll be taken to a page on which you’ll be able to begin making your campaign.
The first step is to select the Campaign Group and name your campaign. Campaign Groups can help you organize your campaign. You can leave the default Campaign Group as it is or create an entirely new Group.
For the campaign’s name, the name is only visible to the public, so we suggest you pick an informative name, especially if you’ve got several people involved.
For instance, if I were conducting a test to determine the most effective targeting method for a particular demographic, I could use the name “Unicorn test for Food Advertisements” Unicorn Food Ad Test – North America, 18 to 24 Female.”
This name indicates the people I’m targeting without needing to read the specifics of the name. It’s a lot, such as “Unicorn Food Test 1,” which does not provide any clues about the person the advertisement is aimed at.
Once you’ve selected the Campaign Group and name, you can create the LinkedIn campaign.
2. Make your LinkedIn campaign’s objective for your ad.
Before we know how to get invoices from LinkedIn ads, let know how to make your LinkedIn campaign’s objective for your ad,
Your objective is what you want people to do when they see your ads. According to LinkedIn, choosing an objective helps them, “customize your campaign creation, deliver the best ROI for your stated goal, and show you relevant reporting.”
Campaigns have three main themes: Awareness, consideration, and conversions. Within those themes, some achievable campaign objectives include:
- Web visits will bring visitors to your site or websites with landing pages. According to LinkedIn, the type of campaign can also increase your brand’s visibility (at the very minimum, while the objective option isn’t available).
- Engagement will boost engagement on your posts and increase the number of followers you have who follow LinkedIn. LinkedIn Company Page.
- Videos viewed will boost the visibility of your videos to viewers who are more likely to interact with them.
- The Lead Generation will provide a LinkedIn lead-generation form with pre-filled LinkedIn profile information to LinkedIn users who are most likely to use the form.
3. Designate your LinkedIn ad audience.
Before we know how to get invoices from LinkedIn ads, let know how to designate your LinkedIn ad audience, The people who view your ads can assist in achieving its goal. The more precise and pertinent the ad is to the audience, the better it will perform.
LinkedIn lets you focus your efforts on a couple of distinct categories. You don’t need to utilize every available targeting feature on LinkedIn; however, the more specific the target criteria are, the more relevant it’s likely to be for the user you choose. This means they were more likely to get a higher return on investment.
4. Choose the LinkedIn advertisement design.
Before we know how to get invoices from LinkedIn ads, let know how to choose the LinkedIn advertisement design. Choose your following advertisement format. Next, in the section below, we go over the various kinds of LinkedIn ads that you can make in your campaign.
When you switch between types of ads, you’ll notice a Forecasted Results box on the right-hand side of the page will change. This feature analyses your campaign’s parameters (bid budget, target date, start/end dates.) and considers similar campaigns and advertisements. It also triggers the auction process to increase the number of ads shown.
Pay attention to this box while you decide on the LinkedIn advertising kind. If you’re starting, selecting the kind of ad you’ll select could be a matter of the budget. Write down your goals before you determine which one is the most effective for you.
In addition, certain ads require you to connect to your LinkedIn Company Page, and some use LinkedIn Translation services.
5. Choose your LinkedIn ad placement.
Before we know how to get invoices from LinkedIn ads, let know how to choose your LinkedIn ad placement. Then, you must decide if you’d like your ad to be featured through your LinkedIn Audience Network. This will give your campaign greater reach and exposure on LinkedIn’s third-party platforms and websites. Note This option isn’t offered for every type of ad.
You may also block or exclude certain groups, applications, and websites in the Network If you wish to do so.
6. Create your budget for advertising and set a schedule.
Before we know how to get invoices from LinkedIn ads, let know how to create your budget for advertising and set a schedule.
Make a daily budget of the best strategy for your company’s marketing expenditure. Before you invest a large amount of money into a single campaign, you should test and evaluate the effectiveness of every campaign and ad variant. It’s not a good idea to pour millions of dollars, for instance, into an advertisement that doesn’t resonate with your intended viewers.
Suppose you’re the Vice President of Marketing for a prestigious floral business. You think most of your customer base comprises brides-to-be, so you send your LinkedIn ads to bridal groups. After investing thousands of dollars, you’re only generating 10% of the leads you had hoped for.
The subsequent investigation shows that it was a mistake which is why you find out that the people near your store and are using LinkedIn are seeking flowers for corporate occasions. Knowing this before spending most of your money on LinkedIn advertisements would be nice.
However, LinkedIn ads can effectively focus on specific markets due to their numerous targeting options. However, cautious experimentation is vital to begin at the beginning of your campaign. If you find a campaign performing very well, you could allocate a bigger budget toward it.
Select a date on which your campaign is to commence. You can choose whether your campaign will continue to be displayed continuously or until the date of its end.
In this section, the three options that you can choose from are:
- Automatic bid lets LinkedIn determine the amount that is most effective for your campaign’s goals and which option you pick (clicks, impressions and conversions).
- Cost-per-click (CPC) cost, which you’ll be charged every time someone clicks your advertisement. LinkedIn will recommend an appropriate bid range based on your budget and the market for your adsThe more bidders for the same campaign, the more expensive the bid you’ll need to be. This is the amount you’ll be charged. When the rate currently is less than the maximum bid, you’ll only be charged the rate at the time of the auction.
- Maximum pay-per-1,000 impressions (CPM) auction means that you’ll be charged a specific amount every time every one thousand users on LinkedIn see your ad. This option isn’t available for those who use the LinkedIn Audience Network feature.
Deciding on the optimal maximum bid can be a challenge. In deciding between CPC or CPM, consider the end purpose. Do you want to reach as many people as possible to view your advertisement to aid in something similar to an advertising campaign? If yes, CPM might be your most effective option.
If, on the other hand, you would like to increase the number of people clicking on your ads to bring traffic to your site or generate customers, CPC might be better for you.
For your ideal maximum bid, trial and error are essential. LinkedIn will provide a suggested price that can be an excellent place to begin.
Think about the time of day when your potential customers are likely to be online. It is essential to raise your bid during this particular period to ensure that your advertisements are the ones that get noticed. Also, make sure that LinkedIn is the most effective location to reach users, as well — experiment with your bids to see if you receive the best value for the money you spend.
7. Don’t forget conversion tracking.
Before we know how to get invoices from LinkedIn ads, let understand conversion tracking. You can choose to create a conversion tracking system for your LinkedIn campaign. This will measure and track people’s actions after clicking through your advertisements.
Conversion tracking is optional for creating your LinkedIn marketing campaign, but it benefits your company.
If you create a conversion tracking system, click to add conversions.
The new screen will appear, and you’ll be able to label your conversion, select the settings for your conversion, and then decide how to track the conversions.
Bravo! You’ve officially created your LinkedIn advertisement strategy … however, you’re not finished yet. When you’re ready to move ahead, select “Save.” Remember that your goal and advertising design can’t be altered after saving. So make sure you are particular about your options before proceeding.
8. Build your LinkedIn ad.
Before we know how to get invoices from LinkedIn ads, let understand how to build your LinkedIn ad. This section is based on the kind of LinkedIn advertisement you choose for your campaign.
After you’ve established the fundamental specifications for your ad, the first step you’ll be asked to begin building it. Then, you’ll have to decide how LinkedIn will show and rotate your ad variations if you’ve created multiple.
To get started, click Create new ad.
A pop-up screen will appear with the following text “Create an entirely new [Your preferred advertisement type] for this campaign,” where you’ll design the Content for your advertisement, pair it with an image, and preview the various design choices.
Of course, there are some guidelines to follow when writing the copy. We would like to include the following:
- Advertising image is the graphic or artwork your viewers will see when they view your advertisement. It should be at least 100×100 pixels and uploaded in a .jpg or .png file of 2MB or less.
- Advertisement headline is the most important message your target audience will receive. It should not exceed 25 characters.
- Description of the ad This will be the main body of your advertisement. It can be as long as 75 characters in length and must be relevant to both those viewing your advertisement and the page or offer to the person you’re sending it.
- The destination URL is where your customers will go after they click on your advertisement. Verify that the URL is correct.
When inputting the information, it will be displayed in the Preview box on the right.
After you click When you click Create After clicking Create, you’ll be taken to the original campaign Manager screen. From there, you’ll be able to create additional ads, and finally, you can review and complete your order.
Notice: LinkedIn reviews every campaign, so don’t expect your ads to be posted in a matter of minutes.
To get the most effective outcomes for your ads, you should consider creating an ad that is unique for each buyer and then altering the text to suit your needs.
For instance, when promoting the book to college teachers, opening the title by saying “College professor’s guide to …” can result in more CTR than untargeted, generic titles and text.
Here are some of our top copywriting tips on LinkedIn Ads.
Incorporating a CTA that is actionable in your advertisement copy will assist in increasing your ad’s Click-through Rate (CTR). Think about asking your customers to “Download your ebook now” or “Click now to download free samples” rather than writing copy lacking concrete next steps.
Include your value proposition in your advertisement’s copy, which will help people be more likely to click through your advertisement. If you boast about something like “20 percent discount on your initial purchase” or “Clearance sale is over. Now is the time to shop,” you’re giving the right message about what a person will gain by clicking your advertisement.
Do not be afraid to test your ads’ copy. It is possible to create several variations of your ads in every campaign, allowing you to try different designs and copy ads to discover what works most effectively for your target audience.
Types of LinkedIn Ads
Before we know how to get invoices from LinkedIn ads, let’s know the types of LinkedIn Ads, As we said earlier, deciding what LinkedIn advertisement is appropriate for your campaign comes from various variables, including a budget, audience size and campaign goal — to mention just a few.
When creating your LinkedIn Ads, you can choose four major types. Within these formats, you can select different formats based on the advertisement’s Content and the intended purpose.
1. Sponsored Content
Sponsored Content is displayed in your followers’ news feed in addition to natural LinkedIn content.
They are like promoted posts that are incorporated into feeds from social media. The Sponsored Content can be found in three different formats.
- Ads with a single image: which feature one image.
- Carousel advertisements feature two or more images.
- Video advertisements: which feature one video.
This kind of LinkedIn ad typically has the highest cost-per-click (CPC).
2. Message Ads
Message ads are sent to your targeted viewer’s LinkedIn inbox.
Using this type of LinkedIn advertisement, you can direct your Content to your target audience via your account. You can also gauge engagement based on the recipient’s reaction and actions.
3. Dynamic Ads
Dynamic ads are personalized advertisements that alter their Content depending on the audience members who are viewing them. This kind of LinkedIn ad uses personal information to customize the Content it creates.
(Each LinkedIn member sees his or her personal information, but it’s not shared with other LinkedIn members.)
Dynamic Ads are offered in three formats that are only accessible via LinkedIn desktop platforms: LinkedIn desktop application:
- Advertisements for Followers: which promote your LinkedIn Company Page.
- Spotlight advertisements: which promote a special offer.
- Job advertisements: which promote open job opportunities.
4. Text Ads
Text ads are displayed in either the left column or the top part of the homepage on LinkedIn.
They’re the most basic type of LinkedIn advertisement, yet they’re efficient in boosting visibility and reaching your viewers. Pay per impression or per click for text ads.
Social ads can constantly be modified. Be aware that your audience and your Content are constantly changing, as is your platform. Here are some tips to improve the effectiveness of your LinkedIn advertising campaign.
How to get invoices from LinkedIn ads
Now let’s know how to get invoices from LinkedIn ads, let’s know the types of LinkedIn Ads, Each user with a role assigned to the Campaign Manager Ads account can access the history of the billing process. However, only the account manager and billing admin can print and view bills from this account. If the billing administrator is transferred to a different account, your account is on standby until the newly appointed billing administrator changes the billing information.
If you’re using a credit or debit card to pay for the account, the receipts will be accessible through the Billing Center within 24 to 48 hours after processing the charge.
Receipts are only available through the Campaign Manager after 11 months. Receipts with a more extended period can be viewed through the billing administrator’s purchase history on LinkedIn.
How can you view and access the billing history for your account?
After we have known how to get invoices from LinkedIn ads, let’s know how to view and access the billing history for your account
- To view your Ads bill history for your account:
- Log into the Campaign Manager.
- If you want to switch accounts, click on the account’s name in the upper-left corner of the page. Select the correct name of your account from the dropdown menu.
- Go to Account Settings in the left side menu, then select Billing Center.
- An overview of your account’s billing activity and credits is shown in monthly increments in the Activity of billing section.
LinkedIn Ads are a great supplement to companies’ marketing strategies on the internet. There are many advantages for all kinds of businesses that can fully leverage the power of LinkedIn.
If your business is trying to build B2B leads or connect with specific professionals in your field, advertising on LinkedIn is the right way to accomplish these goals online.